Book Reports
Year-by-year PDFs with highlights and practical takeaways from what I’ve read.
ADAM WILSON
MARKETING, CULTURE
AND PERFORMANCE
Most of my career has been spent building demand in environments where attention is scarce and expectations are high. Nightclubs, live events, local businesses, and consumer brands. Places where you feel results immediately, not six months later in a report.
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MoreHow the best brands influence decisions before the conscious mind gets involved
How Aperol, Apple and Selfridges build signals that influence decisions before the conscious mind gets involved — and the three cues you can use to do the same for your brand.
5 Apr 2026
Being A True Fan Makes True Fans
How Klangkuenstler grew from Berlin's hard techno subculture to global arenas by staying true to his roots. What brands and artists can learn from a fanbase that travels 7,000 miles for one show.
27 Mar 2026
The Tools Change. Human Behaviour Does Not
Technology accelerates how culture spreads, but the deeper forces that shape it remain the same. Ritual, repetition and community are still what turn signal into culture.
6 Mar 2026
Subculture Builds Brands, Then Tests Them
How do subcultures shape brands? This article explores the relationship between ritual, community and brand signal — and why scale only works when authenticity remains intact.
1 Mar 2026
The Brands That Grow By Being Clearer, Not Bigger
An exploration of how brands like Jordan, Represent and Cadence grow through cultural signalling, identity and conviction. The strongest brands don’t try to be everything to everyone. They attract the right audience by being clear about who they are for and who they are not.
20 Feb 2026
Red Bull Stratos Was Not A 30 Million Dollar Marketing Stunt. It Was A Cultural Signal.
Red Bull Stratos is often framed as a 30 million dollar stunt, but its real impact came from cultural alignment, media ownership and participation over attention.
14 Feb 2026
100 Best Ads Of All Time
Part 9 of 10 (Ads 90–100) This final section of the collection leans into confidence, humour and clarity of message. These
10 Feb 2026
A Year In Review
A Year in Review 2025 was an incredible year for me, with a lot of goals achieved and milestones reached. Each year
10 Feb 2026
100 Best Ads Of All Time
Part 9 of 10 (Ads 80–90) This part of the collection looks at star power, cultural relevance and counter-culture positioning. Many
30 Jan 2026
I Watched 100+ Hours of MrBeast Interviews. Here’s What Actually Matters.
Introduction — Finding the Signal Don't want to read? I made it easy for you to listen to the highlights instead
29 Jan 2026
What I Learned Today
Thought of the Day — Part 4 (Thoughts 301–400) At this stage, the habit is fully embedded. The ideas continue to return
28 Jan 2026
What I Learned Today
Thought of the Day — Part 3 (Thoughts 201–250) This part continues the habit deep into repetition territory. By this point, the
28 Jan 2026