100 Best Ads Of All Time

Part 9 of 10 (Ads 90–100)

This final section of the collection leans into confidence, humour and clarity of message. These ads show how strong ideas, sharp taglines and bold creative choices can stay relevant for decades. Many of them prove that simplicity, humour and emotional resonance often outperform complexity.

Day 90 of 100: Škoda – Cake

This ad makes me hungry. It would be better if it wasn’t sugar, but that’s just me. Škoda went all in on the details to create a really clever and memorable piece of creative.

It landed so well it’s now a true classic. Bonus points for the soundtrack too, My Favourite Things from The Sound of Music by Julie Andrews.

What we can learn:
Use the details to deliver your message.

Day 91 of 100: Panda – Blow Job

This ad went completely viral. It’s ballsy, class and definitely not one for TV before the watershed, but it absolutely exploded online.

What we can learn:
Dare to stand out.

Day 92 of 100: Scampi – Band Ad (90s)

Sorry, but this is more close-to-the-line humour again. It’s definitely an age thing.

The ad was apparently banned, and you can see why. But that edge is exactly what made it memorable at the time.

What we can learn:
Talk directly to your audience. If you’re speaking to youth culture, make sure you’re genuinely in tune with it. Use humour and don’t be afraid to stand out.

Day 93 of 100: Pepsi – Stole the Coca-Cola Bear

This is genius from Pepsi. They keep popping up time and time again.

Taking Coke’s famous bear, mixing it with the equally famous Pepsi Challenge and, for extra points, poking fun at the Coldplay concert incident last year.

What we can learn:
Reference topical and trending moments. And more importantly, if you can use your competitor’s assets against them, you will win.

Day 94 of 100: Diet Coke – Diet Coke Break

Absolute classic with a great track. I remember this ad being talked about everywhere when I was younger. Men were reaching for Diet Coke thinking they’d be like the guy in the ad, and the ladies loved it for the bloke with no top on.

What we can learn:
You want people to aspire to be like the people you show using your product.
And yes, the old cliché still applies. Sex sells.

Day 95 of 100: Apple – Shot on iPhone

Circa iPhone 6, this campaign set the trend for UGC at a global scale. Turning everyday photos into billboards was a stroke of genius and the fact it’s still running says everything.

It didn’t feel like advertising. It felt like culture.

What we can learn:
Especially now, use UGC. People engage best with it.

Day 96 of 100: Anthropic – Super Bowl

Another classic example of taking shots at your competition. This ad cleverly highlights a widely criticised weakness, ads inside chat platforms, without overexplaining the point.

What we can learn:
If your competitors have a known weakness, don’t be afraid to poke at it.

Day 97 of 100: Snickers – You Are Not You When You Are Hungry

Using classic actors, Snickers created a truly iconic ad by leaning into humour and aligning it perfectly with how people feel when they’re hungry.

They positioned themselves as the go-to snack when hunger strikes, and the humour never feels forced.

What we can learn:
Use humour when it authentically aligns with your brand. Don’t shoehorn it in for the sake of it.

Day 98 of 100: Red Bull – Red Bull Gives You Wings

The simplicity of the animation broke what people were used to seeing at the time. But the real magic is the tagline.

Red Bull gives you wings.

It paints an image in your head rather than stating an abstract benefit.

What we can learn:
Use words that paint a picture in your audience’s head.

Day 99 of 100: Terry’s Chocolate Orange – It’s Not Terry’s, It’s Mine

Classic ad, classic actress and now a classic tagline.

You hear it once and it sticks.

What we can learn:
If you can find a tagline that aligns with your brand in a funny, human way, it can last your brand for a very long time.

Day 100 of 100: Reebok – Belly’s Gonna Get Ya

What a way to round this series off. Hilarious, full of energy and great inspiration. The soundtrack tops it off perfectly.

What we can learn:
If your product helps people achieve something and you can show that in a humorous way, people will buy into your ad far more.