Adam Wilson (Page 4)

Part 2 Thought 101 — 25 December 2023 What I learned today part 106 Rest is part of the work Thought 102 — 26

Part 1 These are my daily “What I learned today” notes, originally shared on X. They’re published here exactly as written

Part 8 of 10 (Ads 71–80) This part of the collection looks at how brands use memory, familiarity and cultural shortcuts

Part 7 of 10 (Ads 61–70) This part of the collection focuses on wit, speed and cultural awareness. Many of these

Part 6 of 10 (Ads 51–60) This part of the collection leans heavily into culture, emotion and humour. Many of these

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