Adam Wilson

What I Learned Today

What I Learned Today

Part 1

These are my daily “What I learned today” notes, originally shared on X.

They’re published here exactly as written at the time. No edits, no rewrites, no hindsight clean-ups.

I’m sharing them in batches, so they’re easy to read and easy to return to. Some are short, some are obvious in hindsight, and some only made sense to me on the day. Together, they form a running log of thinking, patterns, and lessons picked up along the way.


Thought 1 — 7 September 2023

What I learned today, part 3

Our truth is not what we see, our truth is the story we believe


Thought 2 — 8 September 2023

What I learned today, part 4

1% improvement can make a huge difference


Thought 3 — 10 September 2023

What I learned today, part 6

After a certain point the difference is the work you are willing to put in


Thought 4 — 11 September 2023

What I learned today part 6

Work on perception, as people can be surprised without actually changing anything


Thought 5 — 12 September 2023

What I learned today part 7

Taking no risk is your biggest risk


Thought 6 — 13 September 2023

What I learned today part 8

How you ask the question effects the answer you will get


Thought 7 — 14 September 2023

What I learned today part 9

The price of success is always paid upfront


Thought 8 — 15 September 2023

What I learned today part 10

If you do not build your own dream you will be hired to build someone else’s


Thought 9 — 16 September 2023

What I learned today part 11

We overestimate what we can do in a day and underestimate what we can do in a year


Thought 10 — 17 September 2023

What I learned today part 12

To get better answers, ask better questions


Thought 11 — 18 September 2023

What I learned today, part 13

You become what you repeatedly do


Thought 12 — 19 September 2023

What I learned today part 14

If you can’t explain it simply you don’t understand it well enough


Thought 13 — 20 September 2023

What I learned today part 15

What gets measured gets improved


Thought 14 — 21 September 2023

What I learned today part 16

Confidence comes from keeping promises to yourself


Thought 15 — 22 September 2023

What I learned today part 17

The only way out is through


Thought 16 — 23 September 2023

What I learned today part 18

You don’t rise to the level of your goals you fall to the level of your systems


Thought 17 — 24 September 2023

What I learned today part 19

Discipline is freedom


Thought 18 — 25 September 2023

What I learned today part 20

If it’s not a hell yes it’s a no


Thought 19 — 26 September 2023

What I learned today part 21

Consistency beats intensity


Thought 20 — 27 September 2023

What I learned today part 22

Start before you are ready


Thought 21 — 28 September 2023

What I learned today part 23

The days are long but the years are short


Thought 22 — 29 September 2023

What I learned today part 24

Direction is more important than speed


Thought 23 — 30 September 2023

What I learned today part 25

The standard you walk past is the standard you accept


Thought 24 — 1 October 2023

What I learned today part 26

If you want a different life you need different habits


Thought 25 — 2 October 2023

What I learned today part 27

You don’t get what you want you get what you work for


Thought 25 — 4 October 2023

What I learned today part 27

Be useful


Thought 26 — 5 October 2023

What I learned today part 28

You must take strategic risk in order to grow


Thought 27 — 6 October 2023

What I learned today part 29

To invent you have to experiment and if you know it will work beforehand it is not an experiment


Thought 28 — 7 October 2023

What I learned today part 30

Test – build – scale


Thought 29 — 9 October 2023

What I learned today part 32

Pain is a good signal that you are pushing


Thought 30 — 10 October 2023

What I learned today part 33

Reps, reps, reps

You got to do the reps


Thought 31 — 11 October 2023

What I learned today part 34

Speed creates clarity


Thought 32 — 12 October 2023

What I learned today part 35

If it’s easy everyone would do it


Thought 33 — 13 October 2023

What I learned today part 36

Energy is contagious


Thought 34 — 14 October 2023

What I learned today part 37

Your calendar shows your priorities


Thought 35 — 16 October 2023

What I learned today part 38

Build once, distribute forever


Thought 36 — 17 October 2023

What I learned today part 39

Momentum is a powerful thing


Thought 37 — 18 October 2023

What I learned today part 40

What you don’t say is just as important as what you do say


Thought 38 — 19 October 2023

What I learned today part 41

Clarity removes friction


Thought 39 — 20 October 2023

What I learned today part 42

Most things are simpler than we make them


Thought 40 — 21 October 2023

What I learned today part 43

Focus on the inputs not the outputs


Thought 41 — 23 October 2023

What I learned today part 44

Long-term thinking wins


Thought 42 — 24 October 2023

What I learned today part 45

If you don’t design your life someone else will


Thought 43 — 25 October 2023

What I learned today part 46

The best ideas are often obvious in hindsight


Thought 44 — 26 October 2023

What I learned today part 47

Constraints drive creativity


Thought 45 — 27 October 2023

What I learned today part 49

Always test BUT change only one thing at a time


Thought 46 — 30 October 2023

What I learned today part 50

Complacency is the enemy of creativity


Thought 47 — 31 October 2023

What I learned today last 51

Forward thinking, backwards planning


Thought 48 — 1 November 2023

What I learned today part 52

You can get by with a little help from your friends


Thought 49 — 2 November 2023

What I learned today part 53

You must have a diverse team that can bring their outside experiences into your business


Thought 50 — 4 November 2023

What I learned today part 55

Get face-to-face with your customers


Thought 51 — 5 November 2023

What I learned today part 56

Quality over quantity always wins in the long run


Thought 52 — 6 November 2023

What I learned today part 57

You can’t outwork bad positioning


Thought 53 — 7 November 2023

What I learned today part 58

Most leverage comes from saying no


Thought 54 — 8 November 2023

What I learned today part 59

Reputation compounds faster than money


Thought 55 — 9 November 2023

What I learned today part 60

If you don’t ship it doesn’t exist


Thought 56 — 10 November 2023

What I learned today part 61

The best marketing often feels like common sense in hindsight


Thought 57 — 11 November 2023

What I learned today part 62

Small improvements done daily beat big changes done rarely


Thought 58 — 12 November 2023

What I learned today part 63

You learn more from finishing than from planning


Thought 59 — 13 November 2023

What I learned today part 64

Attention is the real currency


Thought 60 — 14 November 2023

What I learned today part 65

Most problems are clarity problems


Thought 61 — 15 November 2023

What I learned today part 66

The audience decides what matters


Thought 62 — 16 November 2023

What I learned today part 67

Distribution matters as much as creation


Thought 63 — 17 November 2023

What I learned today part 68

You don’t need permission to start


Thought 64 — 18 November 2023

What I learned today part 69

The first draft is supposed to be bad


Thought 65 — 19 November 2023

What I learned today part 70

Direction beats motivation


Thought 66 — 20 November 2023

What I learned today part 71

Consistency builds trust


Thought 67 — 21 November 2023

What I learned today part 72

If you want to, leverage build assets


Thought 68 — 22 November 2023

What I learned today part 73

Simple scales better than complex


Thought 69 — 23 November 2023

What I learned today part 74

Urgency is usually artificial


Thought 70 — 24 November 2023

What I learned today part 75

You can’t optimise what you don’t understand


Thought 71 — 25 November 2023

What I learned today part 76

Progress creates motivation not the other way around


Thought 72 — 26 November 2023

What I learned today part 77

Good systems remove the need for willpower


Thought 73 — 27 November 2023

What I learned today part 78

The market rewards clarity


Thought 74 — 28 November 2023

What I learned today part 79

Most wins come from boring consistency


Thought 75 — 29 November 2023

What I learned today part 80

If you want freedom reduce complexity


Thought 76 — 30 November 2023

What I learned today part 81

Execution is a form of respect


Thought 77 — 1 December 2023

What I learned today part 82

Momentum hides mistakes


Thought 78 — 2 December 2023

What I learned today part 83

People remember how you made them feel


Thought 79 — 3 December 2023

What I learned today part 84

The fastest way to learn is to teach


Thought 80 — 4 December 2023

What I learned today part 85

You don’t need more ideas you need better filters


Thought 81 — 5 December 2023

What I learned today part 86

Constraints force creativity


Thought 82 — 6 December 2023

What I learned today part 87

What you repeat becomes your identity


Thought 83 — 7 December 2023

What I learned today part 88

Short term pain often leads to long term gain


Thought 84 — 8 December 2023

What I learned today part 89

Focus is saying no to good ideas


Thought 85 — 9 December 2023

What I learned today part 90

The best feedback comes from the market


Thought 86 — 10 December 2023

What I learned today part 91

Clarity speeds everything up


Thought 87 — 11 December 2023

What I learned today part 92

Consistency creates confidence


Thought 88 — 12 December 2023

What I learned today part 93

If you don’t write it down it doesn’t exist


Thought 89 — 13 December 2023

What I learned today part 94

The goal is progress not perfection


Thought 90 — 14 December 2023

What I learned today part 95

You get better by doing not by waiting


Thought 91 — 15 December 2023

What I learned today part 96

Most breakthroughs look small at first


Thought 92 — 16 December 2023

What I learned today part 97

Your environment shapes your behaviour


Thought 93 — 17 December 2023

What I learned today part 98

The work compounds when you show up daily


Thought 94 — 18 December 2023

What I learned today part 99

Good taste is built through exposure


Thought 95 — 19 December 2023

What I learned today part 100

The best ideas are usually simple


Thought 96 — 20 December 2023

What I learned today part 101

You don’t need more time you need better priorities


Thought 97 — 21 December 2023

What I learned today part 102

Most leverage comes from focus


Thought 98 — 22 December 2023

What I learned today part 103

The audience will tell you what works


Thought 99 — 23 December 2023

What I learned today part 104

Momentum is built not found


Thought 100 — 24 December 2023

What I learned today part 105

Finish what you start